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Hook your reader - 5 simple ways...

There is a lot of noise out there. Readers of content are getting bombarded. 

Last week at the PSMG event and Digital Marketing Show when...

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unknownx500

1 1 14

Is "Push" marketing dying?

It feels like not so very long ago that Push marketing was trumpeted as the new dawn of online marketing but now it seems the Huffington...

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unknownx500

1 0 2

Where are all the journalists going?

The drop in print ad revenue by three-fifths in the last decade has been only offset to the tune of around 12% by its online equivalent....

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unknownx500

0 2 29

Digital marketing comes to legal

Interesting to see Bird & Bird going down the digital marketing route as 3Kites is doing the same thing with Passle.

Bird & Bird has created what is understood to be the first app designed by a law firm to help in-house marketing teams and agencies with...…

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unknownx500 opensourceway

1 1 1

The path to hiring a lawyer in 2015

This US based research shows some incredibly interesting stats showcasing how different demographics hire lawyers. The key thing to take...

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unknownx500

2 1 21

How to produce a compelling Hook

I was recently on race duty with British Triathlon in Australia and came across a great example of a Hook. Apple used a Hook for the iPod...

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unknownx500

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