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Games as B2B Content

Games can be excellent content and offer real opportunities to B2B marketers. 

A monthly quiz about developments in your industry would...

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Is social media advertising anti-social?

I found this a really interesting read and also a great question.

Kayak have got some great points on knowing your platform your posting...

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Will you trademark your hashtag?

This is quite a fascinating debate around the topic of trademarking hashtags (particularly for Twitter, but I imagine this extends to...

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Word of Mouth

We all love a good gossip so it's hardly surprising that over 90% of consumers believe word of mouth to be the most reliable source of...

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From sentiment analysis to emojis?

This is it: analytics and social listening platforms are starting to integrate Facebook reactions in their tools. 

Does that ring the end...

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A content marketing glossary

Copyblogger have put together a handy glossary of content marketing terms. From A/B Testing to Widgets, you never need to wonder what...

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Business to Human

It is really easy to get confused by the vast amount of data available to us and to stop thinking about the human at the other end of an...

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