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Content as Soft Power: the Olympics

The Chinese famously, and successfully, targeted the Olympics as a Soft Power opportunity. The British have done the same since 1996,...

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unknownx500

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An Excellent Content Marketing checklist

Content calendars, marketing personas, media types, SEO keywords (if you must)... it's all there in a pretty document to fill out.

Content is so critical because people care about their own problems much more than they care about your products. When you capture your...…

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unknownx500

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Social Media Week London #SMWLDN

Tuesday September 13th sees the return of Social Media Week London - a busy 4 day schedule includes a lineup of events, speeches, and...

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unknownx500

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If a Tree Falls in the Woods

A very insightful piece from CIO here, which argues that one of the principal factors for the mismatch between content marketing goals...

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unknownx500

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To pop up or not to pop up?

I admit, I've always had an instinctively negative reaction to pop ups asking for your email address. They're often badly designed,...

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unknownx500

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