Accountingweb have been taking a peek at our sales presentation I think!
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Traits of a 'modern' accountancy
Modern firms are good at marketing
They use a 'pull' not 'push' approach at marketing. Push includes ads, pull includes things like having a "killer" website.
Elements of this website include ensuring its not another template identical to many others. Having good, regularly updated content including client testimonials, freebies such as downloads and how-to guides, a welcome video and webinars.
Communicate consistently with your clients and prospects with a weekly or fortnightly email. Even if it's not opened, your name was in their minds for that split second.
Earlier this year, we brought together over 200 senior marketing professionals together with leading technology suppliers at CMO Series...