May 28, 2015 | less than a minute read

Four ways in which lawyers lose clients online

Passle

A useful blog which stresses the importance of focus in any marketing strategy. You lose clients by being inconsistent.

There are two main takeaways here:

work out what the driving message of your firm is, and make sure this translates to your website and any content you produce (including on social media).
make it as easy as possible for people to contact you on every page of your website rather than hidden away. Think of having a contact form on your landing page perhaps?

At the risk of mixing metaphors, gaining new clients online involves a delicate combination of juggling multiple balls in the air while walking on eggshells. Over here, you’re told that you have mere seconds to capture a website visitor’s attention. Over there, you’re being told that “content is king” and that you need to write-write-write in order to win-win-win. Take a breath. If you’re feeling overwhelmed by a list of seemingly contradictory to-do’s, turn things on their head and work on fixing these to-don’ts instead.