We've all been there: an existing website has gone far beyond its sell-by date and everyone from marketing to sales and in between is demanding that a new website has to be launched by next Tuesday at the very latest. So the organisation's esteemed digital agency is called in, coffee and Danish pastries are dispensed, and as soon as the pleasantries are out of the way the first item on the agenda is the urgent, unmissable and often unrealistic deadline for the shiny new website to go live.