Partners who lead client relationship initiatives are being held responsible for getting specialists to work together across disciplines and departments beyond simple cross-selling efforts. Although the benefits may seem clear they accrue only slowly. Heidi Gardner looks at how to encourage such multi-disciplinary working from the centre and at an individual level.
| less than a minute read
Reposted from PM Forum
Getting Senior Managers to Collaborate
True multidisciplinary collaboration requires people to combine their perspectives and expertise and tailor them to the client’s needs so that the outcome is more than the sum of the participating individuals’ knowledge.
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Earlier this year, we brought together over 200 senior marketing professionals together with leading technology suppliers at CMO Series...
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