Micro content is any type of content that is a small moment, like a tweet, a Google+ post, a Pinterest pin, a Snapchat, or another piece of content that's snackable and light for a consumer to process. Since consumers, especially on mobile devices, continue to prefer to consume content in this capacity, it's up to businesses to produce content in this format. Experiment with creating micro content, because it's how people will continue to consume content in the future and can also help to build a larger story on behalf of your business as each micro moment adds ongoing value over time.