For those of you that are thinking of using inbound marketing to drive leads into your sales funnel, you will have realised that marketing automation is complimentary to that process. But do you realise that to achieve a heightened success, the agency that you choose to engage with to deliver your services needs to be a subject matter expert in your field. Gone are the days of any agency being able to deliver those services, to ensure the greatest ROI on the marketing automation investment, find an agency that specialises in delivering results in your sector.