April 14, 2016 | less than a minute read

Gamification as a content marketing strategy

Passle

Smart Insights has written a post about the benefits of introducing a gamification element to your content marketing strategy. Their focus is very much on creating content that users are going to engage with with enthusiasm. This is definitely a technique worth bearing in mind, to improve user experience and approach your customers differently.

Of course, that's not the only way you can use gamification as part of your strategy: how about using it to encourage content creation in the first place?

Here at Passle, we use gamification to engage the creators, using techniques developed by Dr Claire El-Mouden. When we train new users, creating content takes the form of a competition. Not only is this fun, it also encourages long-term habits to keep creating content that works for their business.

Just take a look at the tweets to see for yourself!

You don't have to be a part of a large organization or operate on a massive marketing budget to incorporate gamified strategies into your content marketing. Gamification can work for almost any product or service and it's adaptable to every budget. Here are a few tips to help you get started on gamification for content marketing. 1. Take small steps If you've never tried gamification in marketing, its best to first try it with a simple game so you can learn how theory works in practice and see how your target audience receives the game. One way to start is by rewarding users for visiting your Facebook page, following you on Twitter or viewing your videos on YouTube.