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PROFESSIONAL SERVICES BUSINESS DEVELOPMENT AND MARKETING INSIGHTS

| less than a minute read
Reposted from PM Forum

ROI from Video Content Marketing: not just a trend

Video marketing will no doubt boost your results, be it client testimony, product demonstration or to event promotion. It enhances the customer journey for a better service experience. 

Remember that every video should act as a step in your buyer’s’ journey. Including a call to action (CTA) to learn more information about your products and services right within your video is a best practice for user experience. These work best when they don’t interrupt the user experience, but complement it.

Tags

video marketing, content marketing, social media, seo, viral marketing, viral video, buyer journey