June 2, 2016 | less than a minute read

Content Marketing Institute bought by UBM for $17M

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Adam Elgar

Co-founder

Get in touch

Adam Elgar

Co-founder

Many congratulations to Joe Pullizzi and the crew. CMI has grown to being a huge player in the marketing world and a tireless cheerleader for Content Marketing.

That said, a quick look at the graph below shows why UBM were keen to get their hands on this flagship property. All ships rise with the tide so hopefully it'll be a win-win for all concerned.

CMI produces Content Marketing World, the leading event in the content marketing sector. The annual event runs every September in the Cleveland Convention Center, Ohio and in 2015 attracted over 3,500 attendees from 55 countries. CMI also produces a number of supporting conferences and websites that serve the content marketing community. In 2015 CMI revenues were approximately $9m – $6m from Events and $3m from Other Marketing Services.