There's no doubt about it, you've been on the receiving end of content marketing before. If you trust or are an advocate of any brand, then that's probably why: content converts.
The thing about content marketing is that it builds a relationship with your customer. By creating regular content that addresses your customer's painpoints, you establish yourself as the authority in that particular area.
Let's be clear: content marketing isn't a quick fix, it's a long game. It's worth it though, there's a reason why so many companies are using it!
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