What most CEOs get wrong about becoming "Thought Leaders"

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Nadia Cristina

Managing Editor

Get in touch

Nadia Cristina

Managing Editor

Being a 'thought leader' seems to be top of the wish list for many individuals and firms alike but there is more to it than just writing some blogs and speaking at conferences. This article gives a great summary of the traps people fall into when they think about becoming a 'thought leader' – avoid these and you might have a chance.

In other words, if you're really an effective thought leader, you aren't just slavishly self-promoting—just as your business aims to do with its products, you're helping your audience solve a problem or fill a need with your ideas. So while "thought leadership" has become something of a dirty term, that's largely because so many "thought leaders" are frankly doing it wrong.