Content calendars, marketing personas, media types, SEO keywords (if you must)... it's all there in a pretty document to fill out.
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An Excellent Content Marketing checklist
Content is so critical because people care about their own problems much more than they care about your products. When you capture your company’s expertise and package it up to help your prospects do their jobs, you earn people’s attention instead of simply assuming you’ll get it.
Earlier this year, we brought together over 200 senior marketing professionals together with leading technology suppliers at CMO Series...