Why are people still selling at networking events?

Get in touch

Nigel Davey

Director

Get in touch

Nigel Davey

Director

As Phil Jones says in his interview with Grant Leboff, there are only so many people we can actively manage in our network. Why is it that so many people haven't seen this message or simply choose to ignore it?

Do people not believe all this advice?

People are still selling at networking events and still selling to their network, against the tide of advice and guidance.. I'd love to see that statistics they have that shows all the advice to simply help those within your network is wrong.

There can only be a few reasons:

they have proof that this approach doesn't work and that it is simply a numbers game.
they are simply too stuck in their ways to even listen to the advice and take heed.
Their boss doesn't care about their lack of performance.

Can you think of any other reasons?

You can only manage relationships with a certain number of people, so they've got to see you as worth bringing into that circle and that normally is done by you providing a gift first and I don't mean wrap in up in a box and turn up with some chocolates or some wine, I mean show them how you can help them. That needs to be the first move. Find the people that you know can help you and then see what you can do to help them first to get people into a feeling of indebtedness. That's an important piece is that feeling of indebtedness and if they feel like they owe you, that's a great place to get hundreds of people into.