17 Apr, 2024 CMO Series EP138 - Vicky Hanks of Blake Morgan on Building an Effective Employee Brand By Will Eke Charlotte Knight From employee engagement to recruitment and retention, there are many benefits to building a successful employee brand. On this week’s...
10 Apr, 2024 Take away from LMA 2024: The 'B' Word By Ed Lovatt Achieving Differentiation Through Branding in Law Firms In today's competitive legal landscape, establishing a strong brand is crucial...
09 Apr, 2024 CMO Series REPRESENTS - Empathy in Action: Kristen Gibbons Feden’s Journey to Justice By Yasmin Zand Charlotte Knight Dubbed by The New York Times as “The Prosecutor Who Stared Down Bill Cosby,” and internationally recognized as a leading litigator in the...
03 Apr, 2024 CMO Series EP137 - Deborah Farone on Why BD Coaching is Essential for Women By Will Eke Charlotte Knight In today's competitive landscape, fostering diversity, equity and inclusion isn't just a moral imperative — it's a strategic advantage....
28 Mar, 2024 CMO Series EP136: Sheenika Gandhi of Greenberg Glusker on Reimagining Associate Training For BD Success By Alistair Bone Charlotte Knight Samuel Page Training and developing the next generation of lawyers is a key driver for a firm’s long-term success. Investing in new talent is often...
19 Mar, 2024 CMO Series EP135: Vicky Cunningham of Efficio Consulting on Aligning Content with the Client Journey By Will Eke Charlotte Knight Samuel Page Mapping the clients’ buying journey is key to successfully aligning content to meet their needs. Someone with extensive experience...
12 Mar, 2024 CMO Series EP134 - Matt Dixon of DCM Insights on What It Takes To Be A Rainmaker in Today’s Market By Will Eke Charlotte Knight The landscape for professional services business development is changing. Clients are less loyal to firms and individual fee earners, and...
09 Mar, 2024 CMO Series REPRESENTS - Inspiring Inclusion: Promoting a Culture of Recognition from the Top By Charlotte Knight To celebrate Women’s History Month and International Women’s Day 2024, we invite you to join us as we talk with marketing and business...
08 Mar, 2024 CMO Series REPRESENTS - Inspiring Inclusion: Creating a Culture of Action and Accountability By Charlotte Knight This year we’re celebrating International Women’s Day by shining a light on the experiences of incredible women across the industry. In...
05 Mar, 2024 Join us at LMA Europe's Winter Social in London By Natasha Sandamas As longstanding supporters of the Legal Marketing Association (LMA) in the USA, we were very excited to see them expand into Europe in...
01 Mar, 2024 Get Gritty with your Business Development By Freddy Dobinson This TED Talk from Angela Lee Duckworth is a brilliant reminder to apply grit and perseverance to your Business Development endeavors. ...
27 Feb, 2024 CMO Series EP133 - Susanne Pugsley of Pugsley Sidwell Business Development on What it Takes to Become a Marketing & BD Consultant By Will Eke Charlotte Knight For any seasoned marketing and BD professional, it can be tempting to make the move into the world of consulting and set up as a sole...
21 Feb, 2024 LISI #FollowFriday conference: Legacy and impact By Natasha Sandamas Last year, our friend Robyn Addis, Chief Marketing and Business Development Officer and Chief Operating Officer of LISI, brought together...
20 Feb, 2024 CMO Series EP132 - Hugo Peña of Gonzalez Calvillo on The Formalization of Law Firm Business Development By Cam Dobinson Charlotte Knight Across the legal industry, firms are seeing the increasing need for a professional and high-performing business development function....
20 Feb, 2024 Discover Client Connect: Elevating your Business Development Game By Charlotte Knight Client Connect isn't just another feature for Passle clients – it's a real game-changer that many have grown to love. But if you're not...
15 Feb, 2024 Data review: Adding authors has the biggest impact on thought leadership program success By Samuel Page This week, we took a look at 7 years of content from a top 5 global law firm to find out what factors were most influential on the...