19 May, 2022 Newsletters, Newsletters, Newsletters - Differentiating your B2B Newsletter from the Crowd 📩 By Yasmin Zand Creating content is a powerful habit to develop. Clients will begin to seek your expertize, cross-referencing their own perspectives, and...
11 Dec, 2019 Our beautiful, new automated digest system By Tom Elgar The idea of sending the latest insights from your experts to their clients in a timely and efficient way is by no means new. But it is...
09 Dec, 2019 How to create a winning, repeatable expert-led b2b newsletter by leveraging feedback loops By Passle I had the pleasure of sitting with a prominent technology lawyer last week who explained to me that he had a handful of key clients...
05 Aug, 2019 3 easy ways to generate more content quickly By Samuel Page Every week we send around the Passle newsletter. Full of fresh content and insights from everyone here at Passle. Despite the fact that...
22 May, 2019 Time = money. Three ways busy professionals can create authentic, effective content quickly & easily By Adam Elgar Within Professional Services, perhaps the easiest place to be able to quantify savings is in reducing wasted billable hours. Most...
21 Aug, 2017 Stop thinking newsletters are a marketing thing.. They are central to Business Development! By Passle To me, newsletters are marmite. When they are full of information that is relevant to me about things I care about, I love them. When...
15 Feb, 2016 Email Newsletters? Pretty powerful if you do them correctly By Passle Traveling to work on both the train and tube every morning, taking a quick glance around you will find the majority of people consuming...
05 Oct, 2015 The Email Newsletter - B2B Marketing's Best Friend By Connor Kinnear Graham Winfrey from Inc talks about the power of the email newsletter and I could not agree more. The first thing most professionals do...
19 Mar, 2015 A Beginner's Guide to Creating Newsletters By Passle Why? Newsletters are the third most popular content marketing tactic used as they provide high conversion rates and an excellent ROI....
26 Nov, 2014 Eversheds are Getting it Right By Connor Kinnear Gareth Pezzack the CMO of Eversheds, one of the largest law firms in the UK (and internationally) talks about the importance of their...