Research by eMarketer, and reported in the FT's'The Connected Business' special report, has found marketers are likely to spend more on mobile advertising than desktop for the first time.
The news comes shortly after Google introduced a new algorithm which will favour websites that are well-adapted to mobile platforms. This is something a number of the UK's leading law firms have been caught out on according to Search Star.
As mobile marketing - be it in the form of adverts or mobile friendly websites - becomes increasingly important, it is essential that law firms - as with all businesses - make their virtual shop window as easy to view on a smart phone or tablet as it is on a desktop.
Mobile advertising is about to reach a tipping point. Marketers are likely to increase their spending on mobile adverts from almost $69bn this year to more than $100bn in 2016, overtaking the sum spent on desktop advertising.