A really interesting piece based on asking lawyers that blog regularly why they blog. Well worth a read but just in case you don't have time, I have gathered the main takeaways below.

The obvious and most oft touted reasons to blog all came up:

  • Demonstrating your expertise & maintaining your position as an expert.
  • Building your profile.
  • Networking and business development.
  • Knowledge sharing.
  • Increasing the flow of traffic to your website.

But if these are not enough to inspire you, take a look at some of the other motivations that lead lawyers to get their opinions out there:

  • To educate – teaching members of the profession and informing the public.
  • Giving something back to the legal community.
  • Staying abreast of developments – getting into the habit of commenting on what’s going on leads to greater awareness of the issues affecting the profession.
  • Enjoyment of both writing and the subject matter.
  • You can only fit 140 characters into a tweet!
  • Meeting & interacting with interesting people!
  • Constantly writing about your specialist niche makes you a better lawyer – if you can explain a concept clearly in a blog post, your understanding of that topic will necessarily increase.
  • Researching around a subject in order to write an informed post helps increase your own knowledg.
  • To share and discuss your thoughts with like-minded colleagues.
  • To showcase not only your expertise but also your personality.

If you are a lawyer that blogs, get in touch, I'd be interested to hear about your monitavations and what you get out of it...