Law firms are catching up with the way work is managed in other areas of professional services. Many now have formal account management roles, or at least task their lawyers with this activity. Some have developed high-quality sales teams.
And then there is legal project management (LPM). All law firms will have their own client feedback, but I would be willing to bet that most have been told that communication is poor and that cost overruns are unacceptable. Lawyers have got away with those for years, while other professional services firms have developed ways of making things better.
Anyone who watched Mad Men will recall that the daily traffic meeting was a regular scene for dramatic development. LPM is just another way of presenting traffic management for law firms. Maybe traffic managers could move across from advertising agencies to give firms the benefit of decades of experience with scheduling, coordinating, communicating and controlling work. They might be better at client service too.
Ad traffic managers work in advertising agencies. They are responsible for managing the flow of work to ensure that ads are completed on time for publication or broadcast. They also ensure that ads are completed within budget. Ad traffic managers work closely with members of the account management and creative teams to ensure that work flows efficiently through the agency from the initial brief to the point where it is released to the media. [They] coordinate the work of many different people inside and outside the agency. ...discuss the scope of work, schedules and budgets with the account management team to prepare a framework for planning workflow. ...consult media planners to confirm copy dates for the advertisements. ...identify external service providers, such as illustrators, photographers, video production companies and printers, who will be providing material for the campaign.