One of the thorniest problems we have, working in FM, is how to explain what we do.
On the one hand, if we illustrate it with examples, there is the danger of reducing ourselves to operational tasks - the dreaded "bogs and boilers". On the other hand, if we go with the big themes about adding strategic value, creating and sustaining the environment in which the business happens, it sounds like perhaps we don't do anything tangible at all.
PR wisdom says that an elevator pitch should follow the format "you know when [insert example incident] happens? We're the people that [fix it]". So how does that work for FM? Still a danger of reducing it down to tea-and-a-wee.
Do you have a smarter answer than these folk at the Facilities Show? Then do share it with us. There's even a hashtag #fmdinnerparty
"How would you describe FM to someone you met at a dinner party?"