There's a new report available that addresses some of the big changes in buyer behaviour for the IT industry, and what it means for the changing roles of marketers and sales people. If you are selling or buying IT, it's worth a read.
3 things you'll discover in this report.... 1 - How is the Buyer disrupting the Sales process? 2 - How do new Buyer journeys impact how you manage Sales? 3 - How can you change Sales to build confidence and trust with buyers?