Throughout the UK as a whole we have seen a big increase in digital marketing over the past couple of years, but perhaps not so much in the legal world. It seems that law firms have only recently taken to social media marketing, and for some that would have been a struggle.
There are so many opportunities for law firms to thrive using new media including apps, online advertising and new technologies so why is it that not many organisations seem to be taking advantage? This article looks at the use of hiring digital marketing apprentices to make the move to digital quicker and easier - perhaps this is the next step for law firms.
It’s clear that businesses need to harness the power of digital media to keep pace with the market and ahead of their competitors. When it comes to utilising new technology, social media came out top with the companies surveyed, with all of them having a Facebook and Twitter presence. Few currently undertake advertising through Twitter (25%) and half advertise on Facebook, though many more expect to do so in the next year (Twitter 60%, Facebook 80%). All plan on using YouTube in the next 12 months and 60% intend on advertising through this medium. With two thirds (62.5%) currently using e-commerce, 80% intend to do so in the near future and all respondents will be using Google Adwords and online advertising in 2016.