Throughout the UK as a whole we have seen a big increase in digital marketing over the past couple of years, but perhaps not so much in the legal world. It seems that law firms have only recently taken to social media marketing, and for some that would have been a struggle.

There are so many opportunities for law firms to thrive using new media including apps, online advertising and new technologies so why is it that not many organisations seem to be taking advantage? This article looks at the use of hiring digital marketing apprentices to make the move to digital quicker and easier - perhaps this is the next step for law firms.