The IoT is a trend that all marketers are keen to capitalise on.
Whether you are wearing a fitness tracker, the latest smart watch or have an IoT switch on thermostat at home, companies are already trying to figure out ways to monetise the time you are using these devices.
The below idea certainly sounds like step in the right direction, adding value to their users and not spamming them with ads, pop ups or pay for features.
Smartwatches and fitness trackers are just the cusp of wearable technology as shoe and clothing makers continue to develop sensor-based options. Watch for advertisers to figure out how to collect the data generated and aggregate it for smart product messaging: an MMS coupon for a rejuvenating smoothie after a shirt’s wearer has completed a run or a discount on shoes after they’ve pounded the pavement for the suggested number of miles.