The end of the year is near, and already, industry experts are trying to predict digital marketing trends for 2016.
Flicking through the various posts, there are a lot of expected areas of growth.
The industry has developed a lot, with the solidification of memes in to companies content strategy, it has become evident that consumer's news feeds are clogged with a huge amount of engaging content.
As the market continues to grow throughout next year, it will be very interesting to see how agencies connect with early adopters and industry experts in a different way in order to maintain high engagement and interactivity.
I feel that 2015 truly saw the wide adoption of social media, with now everyone, their nan and their cat utilising these platforms in various competent ways.
What role will the influencer play in digital marketing next year?
Influencer marketing is going to become a requirement. The average person’s Twitter and Facebook feeds are littered with viral memes, funny videos, inspirational quotes, and pics of their friend’s new baby. It’s more challenging than ever to get people aware and engaged with your brand. In 2016, more marketers will have to focus on reaching the communities within communities. What that means is finding a way to reach your customers using another person’s or groups’ audience on social networks like Twitter, Facebook, and LinkedIn. One way to do this is with influencer marketing, which is simply partnering with other, non-competing leaders in your space and using them to spread your message.