A recent Hubspot report found that 3 out of 4 marketers across the globe are now prioritising an Inbound approach. And that's across B2B, B2C and nonprofit. It's no longer a proposed idea, but something that is being implemented and is seeing results.

The main focus of Inbound is that the buyer's journey is now in the hands of the buyer themselves. It's crucial to make your business customer-centric in order to gain success. After all, we're all talking to humans!

If you're attracting prospects with remarkable content that actually helps them, and nurturing them rather than just pitching a hard sell, they are far more likely to become promoters of your business as customers.

So what are you waiting for? Put your customer firmly in the minds of everyone in the business, and work for them rather than at them.

Take a look at the State of Inbound 2015 report here to see more information on how Inbound is impacting the marketing landscape.