A recent Hubspot report found that 3 out of 4 marketers across the globe are now prioritising an Inbound approach. And that's across B2B, B2C and nonprofit. It's no longer a proposed idea, but something that is being implemented and is seeing results.
The main focus of Inbound is that the buyer's journey is now in the hands of the buyer themselves. It's crucial to make your business customer-centric in order to gain success. After all, we're all talking to humans!
If you're attracting prospects with remarkable content that actually helps them, and nurturing them rather than just pitching a hard sell, they are far more likely to become promoters of your business as customers.
So what are you waiting for? Put your customer firmly in the minds of everyone in the business, and work for them rather than at them.
Take a look at the State of Inbound 2015 report here to see more information on how Inbound is impacting the marketing landscape.
Let’s recap if you’re unsure of what Inbound actually is. It essentially follows the practice of using relevant, engaging content to attract the right prospects to your site and nurturing them with a personalised approach in order to convert, close and eventually delight them as customers. The buyer’s journey has changed drastically in recent years, with 70% of the journey completed before they even reach out to you. The buyer is in control, and simply trying to shout the loudest in a sea of marketers online with PPC, social media posts and SEO won’t work. Regardless of company type, we are all ultimately speaking to humans who deserve a tailored approach to helping them solve their problems.