One of the main aims of content marketing - and especially in the legal profession, is to catch people at the exact moment where they need guidance and advice. To do this, you must identify which stages your clients are at and which questions they may have in order to answer them. Then, you can create content for each stage of the client journey, positioning your firm as a reliable and trustworthy source of information. Be it in the form of a blog, a seminar, a podcast or video - being useful to your clients is something which will never go out of style.