The video I have added below is a must-watch for marketers, whether in B2B or B2C!

The concept of putting your customer in the boardroom is one that many of us aspire to, but something that can be difficult to achieve due to a number of factors - most of them come from within our organisations.

For me the key takeaway is the idea that data is important, but if it isn't the driver for actionable insight, you are not using it properly!