Automation is available, and it's happening, in every industry. Those catching up (like healthcare) are now starting to see the real benefits of it. 

Marketing automation has been around for a long time - with hundreds of software tools available to make your life a little easier. So how do the principles of marketing automation apply to the supply chain?

4 key benefits of automation

Below are four key benefits to automating your marketing activities. They seem a little familiar to the benefits of automating supply chain processes... see for yourself.

*please note, the quote below has been modified slightly.