Generating high quality leads should be a top issue for 100% of marketers not just 59%. Why? If you are constantly looking to support the growth of your business then leads are always going to be paramount.
From experience there is still a significant disjoint when measuring lead source through to sale. This is partly because humans are used in the process but more often than not the correct technology isn't being used or understood fully by B2B marketers.
I appreciate that Kissmetrics is a measurement tool but i dont think they should shy away from hammering home the point, after all without it there is no point!
The 2015 B2B Lead Generation Report found that “generating high quality leads is still the top issue for 59 percent of marketers.” Identifying qualified prospects is an ongoing responsibility for companies. And it shouldn’t be taken lightly. Most B2B purchases involve large sums of money, multiple decision makers and several months. Because the stakes are so high for your customers, it’s important to build trustworthy relationships and to create a streamlined sales process. The B2B industry also has an undesirable reputation of not embracing innovation. So, as marketers, it’s time to change that perspective. Stop struggling to convert leads. Instead, explore more opportunities for your SaaS company. Start here.