In my role at CANDDi I'm constantly reviewing our client's email campaigns to ensure they have inserted the CANDDi coded hyperlinks into their email campaigns and to make sure that they work prior to them going out to the masses.
I do however see some getting more website landings and therefore more Identified visitors than others and having read this guide, felt that sharing with this with my followers would be a good idea.
We can't all be experts at everything, so wherever I see tips I like to share them with clients and followers. I hope the guide helps and that you learn something new, I did!
When it comes to email design, people often ask lots of questions. How many colors should I use in my template? What fonts or image formats are best? Should images be included in every email? It’s true – there’s a lot to consider. That’s why we’ve created this handy guide filled with tips to create effective and well-designed emails. Among the key themes, we cover the dos and don’ts of email design for commonly sent emails including email newsletters, sales emails, welcome emails and event/invitation emails. Last but not least, at the end you’ll find a toolkit that features some of our favorite time-saving resources.