There has been lots of commentary so far on the impact of Virtual Reality (VR) on the gaming world but what could it do for social media.
It's important to remember, Facebook purchased Oculus, one of the leading developers of consumer VR - for £2bn! There must surely be a plan to integrate the two and it seems it's already happening.
How long it'll take before this really kicks off is hard to estimate but it's certainly something brands will need to start thinking about. This is going to affect the type of content brands post on social media and how they interact with customers.
Those who embrace new technology early tend to reap the benefits. Surely that will be the case here.
While VTime currently offers a selection of pre-developed “worlds” for users to visit, the expectation is that the technology will move towards giving us the ability to create personalized worlds. Applying this line of thought to the uses Facebook might find gives rise to the idea of Facebook Worlds. Instead of pages, which we have currently and are used to customizing with whatever we want to share, we will have our own worlds.