The good advice is to ensure your website has the information people need when they need it. Producing quality content that answers queries, gives information, engages, entertains etc. is just one aspect of content marketing.

Getting your message out there is  vital. What you produce and how you promote it is equally important. Do you write then promote or consider where you are going to promote and write accordingly?

Content needs to reflect customer need but finding where your customers hang out, what they are talking about and what they need are part of the mix.