'I want it and I want now!'
How many times have you demanded that your voice is heard when you're angry? Regardless of the rights and wrongs, Twitter is used by many consumers as a significant customer service tool. Ignore this feed at your peril.
Social media is a powerful tool for both customers and business; it works both ways. Who's managing your reputation and strategy? Is it ad hoc or do you have a plan? Here are some companies that understand the importance of great customer service.
“Apple doesn’t answer any tweets, so it isn’t necessarily imperative that you go down the route of using Twitter as a customer service tool,” says Barber. “But if you are on the platform, you should invest in doing the job properly as it will pay for itself in the end. If you’re on Twitter and responding to customers poorly, it will do more damage than good.”