Social Recruiting. What does that even mean? If you recruit on a social media platform does it make it social recruiting? Does social marketing only exist when it's done in an environment when people are being social? I have been taught that social recruiting needs to be open, friendly, require a human connection, have some sort of 2-way interaction where a relationship is established and actually add some sort of value, no matter how intangible. Non-social would therefore be the opposite, cold, formal, being spoken "at"; non-social is all about the brand, not about who you're trying to connect with and basically just selling. A recruiter hashtag #job or #applytothisjob, with no reverse engagement and no desire to invest in the relationship beyond influencing someone to apply is not social. The ROI in social is the relationships that are built, perhaps nothing more.