As this article in the Financial reporter points out you will waste your marketing efforts if you aren't set up to adequately respond to inbound leads. Justin Rees quite rightly argues the case for remembering the power of the inbound call and being alert to how and when they come in and how to respond. 

However, planning  to how we respond to inbound leads from all sources is essential if we are not to waste marketing spend. Training the sales team to respond correctly and to identify the signals within that lead is an essential part of joining up marketing and sales.

At Catalyst we have now formalised this process. Working in partnership with Hubspot, we now offer sales training courses allied to our inbound marketing services. Hubspot have designed a whole new approach to sales aligned directly to make best use of inbound marketing and in practical terms, simply how sales should operate in the modern business world.

My inbox, telephone and door are all open if you need to find out more.