It's 2016 and some companies - especially in the B2B space - are still focusing on putting their product first.
With the power of social media encouraging everyone to have their say, especially in the B2C space, now's the time to stop thinking about yourself and start thinking about your customer.
Just look at Tesco, in the quote below David Lewis understands their recent successes are because they have learned to put the customer first.
Whether for B2B or B2C, social media can be dangerous
LinkedIn is a powerful tool, just like Facebook, but for a very different market. If you manage to upset the Head of an IT department, chances are he/she aren't going slam you on your LinkedIn company page, but they will probably advise their network of professional associates to avoid you.
Just like in B2C social media communication, this kind of negative awareness can affected your business.
It doesn't matter what space your customer is in...they should ALWAYS come first!
Tesco boss Dave Lewis puts this dramatic turnaround down to one thing, an unerring focus on customers. It has cut prices, improved availability and customer service. This, he explained, is Tesco “living its purpose” of serving the customer and being as helpful as it can. “The customer is our number one priority,” he said, speaking at a press event last week. “We have to remove any reasons for them to shop elsewhere. We have lots of people that shop with us but they don’t do all their shopping with us. We need to give them all they want on one occasion and we do that by doing more of what makes Tesco unique.”
https://www.marketingweek.com/2016/04/18/how-the-tesco-brand-bounced-back-from-crisis/
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