We've had the option to react to posts using Facebook Reactions for just over two months. Are we reacting with 'Love', 'Wow', 'Haha', 'Sad' or 'Angry' options?
Not really. 97% of interaction on Facebook are still likes, comments and shares. Only 3% of interactions differ.
Type of content seems to play a big part, with video receiving 40% more Reactions than images. Does this suggest we are more responsive to video content? Or that we are more willing to express ourselves after watching one?
In any case it looks like we prefer to engage with happier positive content on Facebook. Food for thought for your next Facebook Marketing Campaign.
Taking a look at the share of interactions it is clear that 97% are likes, comments and shares...It is clear that Facebook Reactions are not used very frequently by the average at this point.