When you think of marketing automation, do you think of complicated workflows, funnels, reporting, analytics? Stop, you're over complicating it.

What's the point of it all? Is it to connect a prospect with a sales person?

Remember what you learned in maths - the shortest distance between two points is a straight line. (See kids, it does come in useful in later life).

Your marketing automation should be short to make the best experience for the buyer.

Bring those dots together, and connect some humans quicker. Here's our 3 top tips for your marketing automation success:

1 - Respond quickly with a question

2 - Connect Sales as soon as possible

3 - Prevent leads getting dropped.

More on those in this short-read, high-impact post.