See below for the slides from a really interesting talk I went to last night. Ben Mumby-Croft of One Limited was talking about the concept of throwing out the concept of an annual marketing plan that gets created and then ignored until it's time to start writing next years version.

Instead, Ben advocated taking a more visual approach to your marketing plan and replicating the Agile model used by software developers - working in short sprints with defined objectives and taking time to review, change and iterate as the world around us changes.

Well worth a look through...