I did a webinar today where I got to discuss the three biggest problems in content marketing (and how to solve them) with @ericjmurphy of @babelquest. Eric is an Inbound Strategist and the webinar came out of a discussion about what he saw as the biggest problems we face when it comes to content marketing.
The problems we were trying to address are:
- Time/Cost - or How can I find the time and money to do content properly
- Ideas/Relevance - or What am I going to write about
- Building an Audience - or How do I know if it's working
It was a really interesting discussion and we'll both be blogging about some of the ideas and solutions that came up along the way. Watch this space and insights.babelquest.co.uk for lots more...