There's some good stuff in this post from William Arruda - in fact in my presentations and training workshops I often refer to his own LinkedIn profile as it includes some interesting examples of best practice on LinkedIn - in short, he walks the talk.

The point hat I've highlighted from his post is, in my view, one of the most important things you can do on LinkedIn - indeed, it can make the difference between making or not making an extremely valuable new relationship.

Bill mentions that you can customise your LinkedIn connection requests both on the desktop version and the mobile version.  In fact I would go so far as to say that you must customise them.  Yet the vast majority of LinkedIn users don't ever do this; they click Connect and never bother to say something personal.

Before connecting with someone, always look through their profile to find something that a) they are obviously very proud of, or b) something that you have in common.  Then, highlight either of those two points in your connection request.

"Hi John, thanks for taking a look at my profile today - I see that we have a mutual love of rock music!  Who are your favourite bands?  It would be great to connect please."

Why is this important?

People buy people - they always have done and always will.  In fact, I've had clients tell me that they attracted new clients and new business the very first time they personalised a connection request.

I provide training for sales teams and leaders on how to use LinkedIn to win new customers.  For further information contact me at or follow me on Twitter at