Phew! Lots of information to absorb. The moment that you realise the power of inbound can be daunting, so here are a few tips to help ease you in.
It’s all about mentality. You have to recognise immediately that you are no longer pushing your products or services. Instead you are now cultivating your own gravitational force! In other words, a web of insightful and helpful content designed to demonstrate your expertise and trustworthiness to prospects. Remember that upturned cone that your physics teacher rolled a marble around to demonstrate it eventually falling to the centre? Your content forms the walls of that cone.
Personas, the heart and soul of your new strategy. Stick them to the back of doors, the walls and even the coffee machine. Every member of staff should be able to recite them at a moments notice!
Stay on track. It’s going to be a long journey, building momentum and your web of content but the end results WILL be worth it…promise! Consistency is key, it can seem difficult to fit everything into your working life but there are tools out there to help! (link to Becky’s post on work/life balance)
Don’t expect immediate results. Things will take time but it is important to keep going. Track everything you do, update and maintain your content to maximise it’s potential. Over time you will develop a feel for what works and what doesn’t. And remember, that blog post you wrote three months ago isn’t finished working for you, tweak it, revise it, keep it relevant or add a new link to give it new legs.
So there you have it, a few simple tips to help get started. Follow these and you will be well on your way to a healthy and successful inbound marketing strategy. Check out the link below for a concise guide to inbound strategy.
Inbound marketing has become increasingly popular in the marketing and advertising world for the last several years, and it's no surprise why. While traditional outbound ad campaigns attempt to persuade unfamiliar audiences with sales-y messages, "inbound" campaigns focus on the value they can provide users. And that prompts those users to naturally gravitate to those business when the need arises.