Really interesting observations here with regards companies struggling with content silos in their content marketing efforts.
Unless companies have a culture of content pervasive through the business they will continue to struggle with curation, ownership and development of any content of real value.
It’s critical, of course, that organizations develop a culture of content to involve employees, vendors, customers and partners in the content marketing process. However, this is an overwhelmingly inclusive process. When turf wars erupt over who “owns” content, the process is, by nature, exclusive.