This is a recording of today's webinar on content marketing in law firms. We cover the results of our research as well as discussing why it's important and (more importantly) some hints and tips on how to get better at it!

For me the top question was "How aware are most law firm partners of content marketing?" 

Our answer was "not really" because in my experience these are the wrong terms to use when talking to a partner in a firm. I think you need to find a way to translate marketing/sales speak into a language that makes sense to your lawyers. We'll be covering this in more depth in an upcoming webinar....