So you’ve been hitting up all the networking events, making lots of connections but nothing seems to have changed? No one still recognises your business or brand.
Well, its time to change gear and step up specifically on to the stage. You should begin speaking at conferences on behalf of company in order to raise your profile as well as these four reasons:
Position Yourself as a Thought Leader
It will allow you to position yourself as a thought leader. Becoming a thought leader in marketing is valuable for any company. You can be seen as a beacon of innovation and enterprise.
Also, you'll be seen as a respected voice on marketing which will gain you huge traction within the industry.
Helps Build Your Business Profile
We all know that Inbound is set to grow exponentially over the next few years. Therefore now is the time to set your business out as a leader in the industry.
Think about the potential audience you could reach with a speech at a conference. A five-minute speech to 100 people is more valuable than hours of networking.
Another Platform to express your Message
As a business leader, your main goal should be spreading your culture and goals. It should be why you get out of bed and why you hire the right people. Public speaking gives you the opportunity to spread your message and culture to a huge audience.
You can showcase why you do marketing, Why you think it's important and Why you're obsessed with your culture.
As a business, you need to be growing. Public speaking is a great way to do this but it can be daunting, especially if you haven't done it before. Take a look at what my colleague Eric wrote about his tips for public speaking to help you get over any nerves. However, don't underestimate the positive effect the challenge and experience of public speaking will have on you and your company.
So get out there and begin speaking at conferences! What are you waiting for?
Later, as Co-founder and CMO of our digital marketing agency, I began doing more speaking at industry conferences and trade shows. And over the past few years I have expanded into doing motivational speaking on leadership and building high performance teams to organizations all over the world. Speaking at this level is a different ballgame, especially if you want to do it well. Whether you want to inspire, motivate, educate or all of the above, here are six tips I have found to be useful in building a brand as a public speaker.