This is the recording from this weeks webinar on engaging your experts with content and social. Only 15 minutes long and hopefully some useful tips in there - if you would like to chat about any of the themes in more depth - chrisg@passle.net. 

My top tips are:

  • Speak their language – no marketing jargon!Trust your team – remove the obstacles
  • Take away the worry 
  • Make it easy
  • Incentivise
  • Use Gamification
  • Feedback, Feedback, Feedback

And finally, find a way to facilitate sharing amongst those that won't get involved with content writing!

I'll be going into more depth on each point over the next few weeks - Watch this space