It is no secret that Instagram is a very powerful tool for businesses (click here to read more). It can encourage interaction on a personal level and is invaluable for marketers. 

Instagram are currently on the verge of releasing their new business profiles with analytics that allow you to see follower demographics. This data, pulled from Facebook, will include information such as age and location.

Why does this matter to marketers? 

Data is fundamentally important for any good marketer. This sort of information at your fingertips allows you to better assess who your audience are and tailor your content to fit. Here are 3 reasons why you should use the analytics.

  1. Location. Knowing the location of your followers is very useful. You can schedule posts for ideal times in specific timezones to encourage greater engagement and even promote location specific content/references.
  2. Age. Knowing the age of your typical audience member allows you to specifically tailor your use of language and messaging to interact better with your followers.
  3. Views. Knowing which posts receive the most impressions is very useful for creating content that you know will strike a chord with your audience. Create more of what works and less of what doesn't.

The takeaway: Data is awesome!