Most of us are short of time but are always keen to know if we are missing a trick or two when it comes to our marketing strategy. This article is great as it succinctly lists the secrets to marketing from some of the industry greats. There are 64, one from each of those interviewed.
Many of them you will be doing religiously, some of them you will touch on every now and then but are you doing all 64 best marketing tips? Unlikely.
Imagine the results if we were doing all of these, in the right order at the right time? It's always good to see if you are missing anything and there is always something you can learn - this is a great list to kickstart your thinking for next years marketing plan.
interviewing 64 of the brightest brains in marketing today and published my new favorite book on marketing, The CMO's Periodic Table: A Renegade's Guide to Marketing. I'm in awe for several reasons. First, because he was able to wrangle each thought leader's secret sauce from them. Second, because he was able to compile all these brilliant ideas into 7 pillars and formed a tight "periodic table" of marketing. Third, there is zero fluff in this book. And perhaps the best part is that you don't have to read any of it sequentially. You can grab what you need and keep the book on your desk as a reference guide.